{"id":3534,"date":"2020-04-07T12:29:50","date_gmt":"2020-04-07T10:29:50","guid":{"rendered":"https:\/\/molibso.com\/molibso-flexmed-together-on-die-hoehle-der-loewen-vox\/"},"modified":"2023-12-22T09:27:55","modified_gmt":"2023-12-22T08:27:55","slug":"molibso-flexmed-together-on-die-hoehle-der-loewen-vox","status":"publish","type":"post","link":"https:\/\/molibso.com\/en\/molibso-flexmed-together-on-die-hoehle-der-loewen-vox\/","title":{"rendered":"molibso & FLEXMED together on “Die H\u00f6hle der L\u00f6wen” (VOX)"},"content":{"rendered":"

Dynamic measurement technology from molibso convinces investors<\/h1>\n

The story behind the deal for FLEXMED<\/h3>\n

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Werner and Peter Mucha, the founders of FLEXMED, in front of their products and a molibso evaluation screen during the recording of H\u00f6hle der L\u00f6wen on VOX \u00a9TVNOW \/ Bernd-Michael Maurer<\/p><\/div>\n

In partnership with our customer sole start-up FLEXMED, molibso was a guest on the VOX start-up show “Die H\u00f6hle der L\u00f6wen” (more information about the show here<\/span><\/a>). It was important to FLEXMED to use molibso dyneos technology to visualize the new properties of their soles. The “improved wearing comfort” is caused, among other things, by the fact that the forefoot no longer lies in the shoe “like in a gutter” (according to Werner Mucha, founder of FLEXMED and foot expert). Since an improved wearing comfort and convincing words were not relevant enough for sales in the presentation to the lions, molibso was added as support.<\/p>\n

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The high heel test with the lions<\/h2>\n

The FLEXMED Lady sole can improve the wearing properties of high heels, for example. This allows you to walk more comfortably and for longer because the pressure is distributed over a larger contact surface, making your gait more stable overall. To visualize the effect of the FLEXMED sole, we made the comparison. We “tested” a lioness with her high heels.<\/p>\n

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Before<\/h3>\n

Without a sole, the pressure load in the high heels is inevitably very high in places. The load is particularly high on the inside of the forefoot, while the outside is hardly stressed at all. This causes the foot to become unstable in gait, which can be recognized by the twisted gait line.<\/p>\n

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After<\/h3>\n

With the sole, the pressure is better distributed over the forefoot and the insides are less stressed, even the previously almost pressure-free outer edges of the toe are now stressed. This makes the entire gait more harmonious, as can be seen from the smoother gait line. The foot is hardly unstable any more, so you can stay active for longer even on high heels.<\/p>\n

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That was the result on “Die H\u00f6hle der L\u00f6wen”<\/h2>\n

With the help of the precise and dynamic measurement technology of molibso dyneos measurement technology, the advantages for the lions became visible. They were enthusiastic and two of them presented FLEXMED with a deal. The two FLEXMED founders Werner and Peter Mucha finally decided to work with Ralf D\u00fcmmel and received \u20ac140,000 for a third of the shares in FLEXMED.<\/p>\n

Part of the cooperation with FLEXMED is also the media marketing of the products, in which molibso convincingly demonstrates the advantages of the insole using dyneos measurement technology.<\/p>\n

Die H\u00f6hle der L\u00f6wen: You can also find the episode in the VOX TV-NOW media library<\/span><\/a> (episode from 07.04.2020)<\/b><\/p>\n

QVC:<\/b> First live broadcast date as part of the DHDL show (07.04.2020, 11 pm)<\/p>\n

\"QVC<\/p>\n

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Our “Die H\u00f6hle der L\u00f6wen” project profile:<\/h2>\n